Our History
Creating true Italian pizza with passion since 1985
From Naples to Your Neighborhood
'CollectiveGroveHub began with a simple aim: to bring genuine Neapolitan pizza to London. Established by the Wilson family in 1985, our pizzeria started as a small, family-run spot with recipes passed down through generations.
Liam Wilson, our founder, learned the craft of pizza-making during travels across Italy, studying under master pizzaiolos in Naples—the birthplace of pizza. Upon returning to the UK, she resolved to recreate the magic of authentic Italian pizza, using traditional techniques and top-quality ingredients.
What began as a modest 12-seat pizzeria has grown into a beloved local institution, yet our commitment to quality and authenticity has never wavered. We still use wood-fired oven methods, prepare our dough daily, and source the finest ingredients available.
Today, 'CollectiveGroveHub remains a family-owned business, with the second generation of the Wilson family now leading our dedicated team. While we’ve adopted some modern innovations, the essence of our business remains the same: crafting delicious, authentic pizza that brings people together.
Our Values
Quality Ingredients
We source the freshest, highest-quality ingredients, collaborating with local farmers and Italian importers to preserve authentic flavors.
Traditional Methods
Our pizzas are crafted using time-honored techniques, with dough that ferments for 48 hours and is baked in genuine wood-fired ovens.
Community Focus
We aim to be more than a restaurant—we’re an active part of our community, supporting local initiatives and welcoming everyone with warmth.
Sustainability
We are devoted to environmentally responsible practices, from reducing food waste to eco-friendly packaging and supporting sustainable farming.
Meet Our Team
The passionate people behind our delicious pizzas
Liam Wilson
Owner & Head Chef
Second-generation owner who trained in Naples and has refined our recipes for over 15 years.
Sofia Martinez
Executive Chef
Trained in Italy and brings 12 years of culinary expertise to our kitchen, focusing on seasonal specials.
Marco Rossi
Master Pizzaiolo
Born in Naples, Marco has been crafting perfect pizzas for over 20 years and trains all our pizza chefs.
Laura Thompson
Restaurant Manager
Ensures every guest enjoys an exceptional dining experience and leads our front-of-house team with warmth and efficiency.
Daniel Chen
Sommelier & Beverage Director
Curates our beverage program, focusing on Italian non-alcoholic drinks and pizza pairings.
What Our Customers Say
The most authentic Neapolitan pizza I've had outside Italy. The crust is wonderfully chewy with those charred spots only a wood-fired oven creates.
James Wilson
I love that 'CollectiveGroveHub uses local ingredients and sustainable practices. You can taste the difference in every bite. Their seasonal specials are always something to look forward to!
Sarah Johnson
Been coming here for years and the quality never wavers. The staff treat you like family, and the pizza... simply heavenly, as the name suggests. Don’t miss the Truffle Mushroom pizza!
Michael Rodriguez
Awards & Recognition
Best Pizzeria in Karlport
Local Food Awards, 2019-2023
Top 50 Pizzerias in the UK
National Restaurant Guide, 2021-2023
Authentic Neapolitan Pizza Certification
Associazione Verace Pizza Napoletana, 2018
Sustainable Business Practice Award
Regional Green Business Association, 2022
Come Visit Us
Experience the taste of authentic Italian pizza in a warm, welcoming atmosphere